{"id":7493,"date":"2022-07-19T09:26:38","date_gmt":"2022-07-19T07:26:38","guid":{"rendered":"https:\/\/www.viap.es\/la-nova-definicio-del-luxe-hoteler-six-senses-eivissa\/"},"modified":"2022-09-06T11:24:29","modified_gmt":"2022-09-06T09:24:29","slug":"la-nova-definicio-del-luxe-hoteler-six-senses-eivissa","status":"publish","type":"post","link":"https:\/\/www.viap.es\/ca\/la-nova-definicio-del-luxe-hoteler-six-senses-eivissa\/","title":{"rendered":"La nova definici\u00f3 del luxe hoteler: Six Senses Eivissa"},"content":{"rendered":"

Al mercat d’inversi\u00f3 hotelera cala la demanda d’establiments que aposten per una nova definici\u00f3 del luxe: donen prioritat a la creaci\u00f3 d’experi\u00e8ncies \u00faniques i personalitzades per sobre d’altres aspectes<\/strong> . I un bon exponent d’aquesta nova tend\u00e8ncia \u00e9s el resort de Six Senses<\/strong><\/a> que la cadena obria a Eivissa el 10 de juliol passat<\/a> . I \u00e9s que la despesa al sector del luxe s’est\u00e0 despla\u00e7ant a la recerca d’aquestes viv\u00e8ncies \u00faniques i el benestar a la carta per sobre del valor monetari en si, segons va explicar Javier Garc\u00eda-Mateo, soci responsable del sector Real Estate per a l’\u00e0rea de Strategy and Transactions a la signatura de serveis professionals EY<\/a> , durant la presentaci\u00f3 de l’Estudi ‘The Hotel Property Telescope- Illes Balears’. “Aquest \u00e9s el luxe d’avui, aquest \u00e9s el luxe de la gent que est\u00e0 disposada a gastar m\u00e9s de mil euros la nit. Ja no \u00e9s el piscin\u00f3 o el tros d’habitaci\u00f3. \u00c9s el contingut, l’entreteniment que hi tens”, va defensar. .<\/p>\n

El Six Senses Eivissa<\/a> compta amb 116 allotjaments, vil\u00b7les, suites i coves davant de la platja, dins una finca de vuit hect\u00e0rees i ofereix una s\u00e8rie de Village Residences<\/em> amb terrasses privades, jardins i piscines. “La nostra visi\u00f3 \u00e9s capturar l’aut\u00e8ntica experi\u00e8ncia de comunitat, espiritualitat i celebraci\u00f3 d’Eivissa”, detallava Jonathan Leitersdorf<\/strong> , el seu arquitecte i desenvolupador.<\/p>\n

Garc\u00eda-Mateo va posar l’establiment com l’exemple d’aquest nou concepte de luxe que busquen els inversors, que va descriure com “un projecte ambici\u00f3s”, per\u00f2 que tamb\u00e9 va topar amb complicacions per al finan\u00e7ament. “Al final ha estat un gran \u00e8xit”, va assenyalar el responsable d’EY, que va ressaltar que m\u00e9s que destacar per la seva piscina o altres instal\u00b7lacions es tracta d’un establiment “transgressor a la seva agenda d’activitats”.<\/strong><\/p>\n

“Tenen la seva pr\u00f2pia granja amb els seus propis pollastres, tallers on fan pasta de dents i desodorants, ofereixen xerrades sobre assumptes com el canvi clim\u00e0tic”, va desgranar el soci d’EY, que va sostenir que a la seva oferta tamb\u00e9 \u00e9s clau el concepte de benestar<\/strong><\/p>\n

\u201cLa gent no \u00e9s a la piscina sin\u00f3 entretinguda a les activitats. I com que no \u00e9s un adults only<\/em> , tamb\u00e9 els nens tenen les seves accions formatives. Aix\u00ed aconsegueixen ocupacions molt altes i nivells superiors d’ARD”, ha indicat Garc\u00eda-Mateo que ha afirmat que amb aquesta estrat\u00e8gia l’hotel presenta un compte de resultats “excel\u00b7lent”.<\/p>\n

ALTRES TEND\u00c8NCIES<\/b><\/h4>\n

Precisament, aquest nou concepte de luxe \u00e9s una de les quatre tend\u00e8ncies a qu\u00e8 s’adrecen els inversors que preveu l’estudi d’EY. A ella se sumen tamb\u00e9 els establiments amb bona relaci\u00f3 qualitat-preu i el segment urb\u00e0 i de vacances de baix cost, els c\u00e0mpings i hostels, un n\u00ednxol de mercat on les pernoctacions no han fet m\u00e9s que augmentar els darrers anys.
Pel que fa a la relaci\u00f3 qualitat-preu als establiments, va advocar per un reposicionament dels hotels de dues i tres estrelles.
“La gent no vol una millor recepci\u00f3, sin\u00f3 una millor banda ampla i wifi. Les \u00e0rees socials s’han de diferenciar de l’oferta de tres estrelles dels anys 80. L’hotel ha de ser instagramejable”, va destacar.<\/p>\n

Segons es despr\u00e8n de l’informe, entendre els aspectes que generen la satisfacci\u00f3 del client \u00e9s fonamental per optimitzar la inversi\u00f3 en les necessitats i maximitzar aquesta percepci\u00f3 de la relaci\u00f3 qualitat-preu. “No tot \u00e9s luxe. Hi ha una via alternativa i t’has d’adaptar a la demanda”, va constatar.
Els altres dos n\u00ednxols de creixement al segment d’hospitality que recull l’informe d’EY s\u00f3n els c\u00e0mpings i els hostels.<\/p>\n

“Despr\u00e9s de la COVID, a c\u00e0mpings est\u00e0 creixent l’estada mitjana de forma consistent, mentre que a Europa \u00e9s un cas d’estudi en una escola de negocis, ja que el nombre de caravanes registrades est\u00e0 creixent de forma exponencial any rere any”, ha apuntat<\/p>\n

Tamb\u00e9 els hostels tenen un potencial de creixement d’inversi\u00f3 els propers anys davant l’augment actual de la demanda. “S’est\u00e0 treballant per crear un marc de finan\u00e7ament per a aquest producte. El nombre d’estades en aquest segment urb\u00e0 est\u00e0 augmentant i el mercat no respon a aquesta demanda. \u00danicament la ciutat de Madrid presenta 5.600 llits de hostels actualment”, ha subratllat. Garc\u00eda-Mateo, que va vaticinar que aquestes inversions en aquest segment low-cost s’incrementaran en els propers tres anys.<\/p>\n","protected":false},"excerpt":{"rendered":"

Al mercat d’inversi\u00f3 hotelera cala la demanda d’establiments que aposten per una nova definici\u00f3 del luxe: donen prioritat a la creaci\u00f3 d’experi\u00e8ncies \u00faniques i personalitzades per sobre d’altres aspectes . I un bon exponent d’aquesta nova tend\u00e8ncia \u00e9s el resort de Six Senses que la cadena obria a Eivissa el 10 de juliol passat . […]<\/p>\n","protected":false},"author":1,"featured_media":7446,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-7493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-ca"],"acf":[],"yoast_head":"\nLa nova definici\u00f3 del luxe hoteler: Six Senses Eivissa - Viap Travel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.viap.es\/ca\/la-nova-definicio-del-luxe-hoteler-six-senses-eivissa\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La nova definici\u00f3 del luxe hoteler: Six Senses Eivissa - Viap Travel\" \/>\n<meta property=\"og:description\" content=\"Al mercat d’inversi\u00f3 hotelera cala la demanda d’establiments que aposten per una nova definici\u00f3 del luxe: donen prioritat a la creaci\u00f3 d’experi\u00e8ncies \u00faniques i personalitzades per sobre d’altres aspectes . 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